(Kinston, NC) – Forget the brown box. Field Controls is taking IAQ products out of the warehouse and into the showroom with dramatic new packaging and merchandising support.
Mobile Merchandising Display
Selling Indoor Air Quality products just got easier for the wholesaler and the contractor. Field Controls has developed a unique new mobile merchandiser for its Healthy Home System IAQ product line. Designed for use in wholesale showrooms, this handy, mobile display contains all the products a contractor needs to customize a complete Healthy Home System for his customers. The display has a small, 2ʼ x 3ʼ footprint and holds enough UV-Aire®, Media Air Cleaner™, and Fresh Air System™ products to supply Fresh, Clean, and Pure™ air for a small neighborhood. It includes step by step instructions (1-2-3) to select the correct products for each home and a brochure holder for distribution of Healthy Home System brochures with full details on the product line. The display is set on wheels to make it easy for the wholesaler to move it as necessary in the showroom.
In conjunction with the mobile merchandising system, Field has repackaged its entire line of IAQ products in bright, full color packaging. “Todayʼs wholesalers are much better merchandisers than in the past,” says Bobby Nelson, Vice President of Marketing. “We designed our product packaging to perform well in this new selling environment.” The packaging focuses on consumer benefits and clearly tells the story of the Healthy Home System, making it easier for the contractor to sell his customer. Each package contains a QR (quick response) Code that allows the contractor to go directly to the Healthy Home System website using their smart phone.